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Bahel Coffee Roaster

Establishing the visual identity for a specialty coffee roaster focused on high-quality coffee and inclusivity.

Bahel Coffee Roasters is a specialty coffee roaster soon to open in Addis Ababa, Ethiopia. The word Bahal means ‘culture’ in the Amharic language. Bahel’s mission is to create a space with the community for all to enjoy the highest quality coffee with a cultural touch. The visual identity was developed this in mind, helping to create a brand that feels approachable. The colors used to develop this brand was inspired by simple yet elegant furniture color schemes that will be used in the store.